Turister kommer ikke til København for at bo på hotel

Christian Lond, General Manager, Hotel Fox kritiserer de københavnske hotellers manglende engagement i  modeugen / criticize the Copenhagen hotels’ lack of involvement in the Fashion Week.

Turister kommer ikke til København for at bo på hotel
Turister ikke kommer til København for at bo på hotel – men for at få gode oplevelser. Den enkle sandhed ignorerer de københavnske hoteller desværre i al for stor udstrækning.

Tourists do not come to Copenhagen to stay at hotel
Tourists do not come to Copenhagen to stay at hotel – but to get good experiences. Unfortunately this simple truth is ignored by the Copenhagen hotels too often. Det manglende engagement viser sig også under den københavnske modeuge. Under modeugen bliver København præget af modeopvisninger – men også af en lang række arrangementer, der gør byen  ekstraordinær spændende at opholde sig i. Det gælder for københavnerne selv såvel som for turister og forretningsfolk. En lang række små og store københavnske butikker, restauranter, museer og andre aktører – herunder  sågar også en økologisk pølsevogn – har da også budt ind med bidrag til modeugens mange og vidt forskellige arrangementer inden for mode, sund og bæredygtig mad og drikke, musik m.m.

Men: Meget få hoteller er med. Og det  er skuffende. For hotelbranchen profiterer jo af modeugen via overnatninger – bl.a. fra de tusindvis af branchefolk, der kommer til byen. Hotellerne bør derfor samarbejde mere aktivt med turismeorganisationer, foreninger og kreative sjæle om at lave events, der gør København endnu mere spændende at besøge.

The lack of commitment is also evident during the Copenhagen Fashion Week. During the Fashion Week Copenhagen will be dominated by fashion shows – but also of a series of events, which make the city an extraordinary exciting place to stay. This applies to the Copenhageners themselves as well as for tourists and businessmen. Numerous small and large shops, restaurants, museums and other stakeholders – including even an organic hot dog stand – have also contributed to the variety of events. The many and very different events of the week, beyond fashion, includes healthy and sustainable food & beverages, music, art, etc.

But: Very few hotels take part. And that’s disappointing. The hospitality business is profiting from the Fashion Week from the influx of visitors - including the thousands of professionals, who come to town. The hotels should cooperate more actively with the tourism organizations, associations and creative minds to create events that make Copenhagen more exciting to visit.